Overview Deliverables Pricing Questionnaire Fund the Launch
Proposal — February 2026
Brand Identity Package

Brand Identity for Runners Rest

Logo design, visual identity, and brand assets — crafted to capture the energy of the running community.

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Building a brand as bold
as the runners it fuels.

Runners Rest isn't just a cafe — it's a destination. A place where athletes come to refuel, recover, and connect after the miles. The brand identity needs to match that energy: strong enough for a 3D wall sign, clean enough for a coffee cup, and authentic enough that runners feel it the second they walk in.

0+
Logo Concepts
0
Revision Rounds
0
Days to First Concepts

Everything you need to launch.

From initial concepts through production-ready files — the complete package to bring Runners Rest to life.

5+ Logo Concepts

Unique custom-designed logo directions — different styles, typography, and visual approaches tailored to the Runners Rest brand.

Finalized Logo

Your selected concept refined to perfection with up to 2 rounds of revisions — spacing, weight, proportions, every detail dialed in.

Complete File Package

Every format you'll ever need: vector (SVG, AI, EPS), high-res raster (PNG w/ transparency), PDF, and web-optimized versions.

Brand Color Palette

Defined primary and secondary colors with exact values — HEX, RGB, CMYK, and Pantone references for print and digital.

Typography & Fonts

Brand typefaces with licensing info — primary logo font plus recommended secondary fonts for menus, signage, and marketing.

Logo Variations

Full-color, single-color, reversed (white on dark), and icon-only. Horizontal and stacked layouts — wall signs to social profiles.

One price. Everything included.

No hourly billing, no surprise fees. Flat-rate pricing so you know exactly what you're getting.

Brand Identity Package
Complete Logo & Brand Assets
$695
flat rate
5+ original logo concepts
Brand color palette
Finalized logo + 2 revisions
Typography & font files
Full file package (SVG, AI, PNG, PDF)
Logo variations & layouts
Full commercial usage rights
1-week turnaround

Fund the Launch.

One payment. I start immediately. Logo concepts in your inbox within 2 days.

$695
Brand Identity Package — one-time payment
Logo + Revisions Full File Package Colors & Fonts All Variations
Pay $695 & Launch the Project
Secure checkout via Stripe · Cards, Apple Pay, Google Pay

From kickoff to final files.

Fast turnaround, no wasted time. Logo concepts in 2 days.

01

Discovery & Brand Brief

You fill out the questionnaire below. Quick call to align on vision, vibe, audience, and must-haves.

Day 1
02

Logo Concepts Delivered

5+ unique logo directions presented. You pick favorites, give feedback, and we narrow it down.

Day 2
03

Refinement & Revisions

Selected concept refined through up to 2 rounds. Typography, spacing, color balance — every detail dialed.

Days 3–5
04

Final Delivery

Complete file package — vectors, rasters, color specs, font files, and all logo variations ready for production.

Day 7

Let's learn about your brand.

Fill this out so I can hit the ground running. The more detail, the better the results.

Question 01
What is the name of your brand?
The exact name as it should appear on the logo.
Question 02
Do you have a tagline? (Optional)
A short phrase that captures the brand's promise or personality.
Question 03
Tell us the story behind the brand.
What inspired this? What should customers feel when they walk in and interact with the brand?
Question 04
Which words best describe the desired style and personality?
Select all that apply. These will guide the creative direction.
Bold
Modern
Energetic
Athletic
Clean
Minimalist
Friendly
Vibrant
Sophisticated
Playful
Rugged
Urban
Premium
Classic
Question 05
What are your preferred colors for the logo and branding?
List any specific shades, combinations, or colors to avoid.
Question 06
Are there any existing logos or brands you admire?
Doesn't have to be food-related. Describe what you like about them — the style, the feeling, the typography.
Question 07
Upload any reference images or logo examples that inspire you.
Screenshots, sketches, Pinterest finds, logos you like — anything visual that captures the vibe.
Question 08
Are there specific images or elements you'd like in the logo?
Select all that apply, or specify your own.
Runner Silhouette
Running Shoe
Coffee Cup
Smoothie / Blender
Road / Track
Finish Line
Mountains / Trail
Speed Lines
Star / Badge
Text Only — No Icon
Question 09
Where will the logo primarily be used?
Select all that apply. This helps me optimize the logo for the right contexts.
3D Wall Sign
Menu Boards
Cups / Drinkware
Social Media
Website
Apparel (tees, hats)
Window Graphics
Packaging
Business Cards
Flyers / Banners
Question 10
Anything else we should know?
Additional ideas, preferences, must-haves, dealbreakers — anything that helps.

I'll review your responses and follow up within 24 hours.

This proposal is Phase 1.
Here's the whole journey.

The logo is the foundation. But bringing Runners Rest to life is a bigger vision. Here's how the full project can unfold — one phase at a time, at your pace.

Phase 1 — Current Proposal

Logo & Brand Identity

$695

The core. 5+ logo concepts, finalized design, complete file package, brand colors, typography, and all logo variations. This is the foundation everything else builds on.

Logo Design Color Palette Typography File Package
Phase 2 — Next Step

Interior Design Concepts

TBD

Once the logo and brand identity are locked, we move into the space. Photorealistic interior renderings of your actual room — exploring wall colors, signage placement, lighting, counter design, menu boards, and the overall atmosphere. Multiple concepts to choose from before you commit to building anything.

Interior Mockups Wall Design Signage Layout Menu Design Lighting Plan
Phase 3 — Build It

Production & Installation

TBD

You pick a design — I make it real. Sourcing materials, producing signage, coordinating fabrication of the 3D wall logo, painting, installing graphics, and bringing the full interior vision to life. Hands-on, start to finish.

Sign Fabrication Painting Graphics Install Full Build-out
Kyle Buckner

Designed by Kyle Buckner

Brand designer, creative director, and builder. I've worked with restaurants, cafes, retail shops, and small businesses across multiple cities — turning ideas into full-fledged brands that people remember. I don't just design logos — I bring entire brands to life, from the first concept to the final install.

Brand Identity
Logos, color systems, typography, and brand guidelines that hold up everywhere — from wall signs to coffee cups.
Web & Digital
Custom websites, online stores, and digital experiences. Designed and built from scratch — no templates.
Space & Signage
Interior design concepts, 3D sign fabrication, wall graphics, and full build-outs. Concept to installation.
End-to-End Execution
From the initial concept to the physical install — one person, no handoffs, no miscommunication.
Built for Small Business
I work with owners who are starting something real — restaurants, cafes, retail, fitness. People investing their own money.
Fast Turnaround
Opening a business is expensive and time-sensitive. I move fast so you can focus on what matters — getting open.
Made to Be Built
Everything I design is meant to leave the screen — printed, fabricated, installed, and put to work in the real world.